This is the
story so far.
My journey has never followed a neat or traditional path.
Long before I was building platforms, ventures, or thinking about cultural strategy, I was already learning how to create movement — organising local sports leagues at 9, reaching out to brands 10, experimenting with ideas, and finding ways to make things happen without waiting for permission.
Even as a kid, there was an instinct to initiate: to connect people, to build something from scratch, and to turn curiosity into action.
.
That instinct didn’t disappear as life became more complex.
If anything, it became
more important.
My path has moved through school challenges, personal turbulence, and periods of deep reinvention. A lot of it has been shaped by what I now understand as ADHD-driven curiosity — a constant search for meaning and an inability to stay inside a single box.
I’ve explored racing, advertising, events, entrepreneurship, branding, media, music, and city-making — not because I lacked focus, but because I was drawn to understanding how culture actually forms and spreads.
That’s the thread that connects everything
I’ve done.
From early cultural experiments to building Homegrown with my sister Varsha, I began turning instinct into something more structured. Homegrown became more than a media platform.
It became a lens into contemporary India — its youth, its subcultures, its creative energy, its contradictions, and its growing global ambition.
Over time, that lens expanded.
What started as storytelling evolved into a larger body of work — culture projects, community-led ideas, music initiatives, civic imagination, and future-facing thinking. Each step pushed me further away from just participating in culture, and closer to understanding the systems behind it.
Along the way, I’ve had to learn constantly — from mistakes, from moments where things didn’t land the way I expected, from people, from pressure, and from the reality of building in real time. That process hasn’t always been easy, but it’s what continues to shape how I think, build, and grow. And it’s something I’m committed to getting better at, continuously.
Today, my work sits at the intersection of culture and systems.
I’m interested not just in what gets made, but in what gets enabled. Not just in artists, brands, or audiences, but in the infrastructure that shapes them. Not just in entertainment, but in the deeper ecosystem — the cities we build, the creative opportunities we unlock, the narratives we repeat, and the value we create for the next generation.
I believe India’s creative economy is one of its greatest opportunities, and that culture is not a side conversation — it’s central to identity, economy, and how we show up in the world.
In many ways, it’s also one of our most powerful forms of soft power.
But for that potential to fully realise itself, we need stronger systems — platforms, institutions, and ways of thinking that allow creativity to compound over time, rather than exist in fragments.
That’s where my focus is today
Across Homegrown, Homegrown Music, Lokal Consortium, and Shriissthy, I’m working across different layers of that ecosystem — from storytelling and talent to cities and systems.
Each of these expressions is different, but they’re all connected by the same belief: culture needs infrastructure. What I bring to this work is both lived experience and strategic thinking.
I’ve built from the ground up, learned by doing, and navigated uncertainty without perfect conditions. At the same time, I’ve become increasingly focused on thinking in ecosystems, frameworks, and long-term cultural positioning.
This site isn’t a final statement. It’s a reflection of that ongoing journey. I’m not just documenting what I’ve built so far. I’m trying to lay out what comes next.
This is the story so far.
The rest is what I’ll
spend the next
30 years building.
