WORLD CONFERENCE ON CREATIVE ECONOMY
- Interview
An interview with Varun Patra, entrepreneur of media and culture at the World Conference On Creative Economy at Tashkent Uzbekistan.
In the interview, he discusses about the importance of further integrating and expanding the fields of creativity and culture, emphasising that these areas serve as a unifying point between India and Uzbekistan.
He also noted that in the coming decade, art and culture are the future of humanity and the impact of India’s creative economy globally.
BIG IDEAS
REAL IMPACT
- Podcast
In a world where culture became a commodity, @p0tra built a platform that made it personal again.
He’s the next guest on @thesecondthoughtpod—a cultural entrepreneur who’s spent the last decade building the creative infrastructure powering India’s new economy of ideas. 🧱
@p0tra is the co-founder and CMO of @homegrownin, one of India’s most influential youth culture platforms. What began as a passion project questioning mainstream narratives has grown into a multi-dimensional ecosystem—part publication, part creative agency, part community builder. 🧩
Alongside his sister and co-founder @vpatra, he’s helped shape more honest, intersectional conversations around identity, gender, and self-expression.
Long before “culture” became every brand’s favorite buzzword, Varun was mapping its edges—launching real-world experiences like HG Street, building talent networks, and collaborating with hundreds of creators and brands to tell stories that actually matter. 🎭
More recently, through projects like @shriissthy and @lokalconsortium, he’s shifted from just storytelling to building infrastructure—the spaces, networks, and support systems India’s creative entrepreneurs need to thrive. 🚀
THE LOBBY INSIDER
- Interview
Meet our next Insider, @p0tra - Co-Founder of @homegrownin and one of the sharpest cultural architects shaping India’s youth landscape.
A deep listener to communities, movements, and moments that define what’s next. We believe his ideas on decentralisation, co-creation, and cultural legitimacy are setting the blueprint for how brands engage with culture - not as observers, but as participants.
THE HOMEGROWN FESTIVAL
- Press Release
Sibling duo and Co-Founders of Homegrown, Varsha Patra and Varun Patra, shared, “Homegrown Festival is here to break traditional festival formats, and represent the new Indian identity and contemporary culture - one that is fluid, evolving and far from binary.
We’re here to celebrate authenticity and push boundaries, providing a platform for the next generation of Indian and South Asian talent.”
Varun Patra added, “Every year we aim to push the limits of what’s possible in the world of creativity and culture. Homegrown Festival 2025 will be an exciting and diverse journey, where music, art, fashion, film, tech and fresh ideas come together in a truly unique way.”
