Big Ideas,
Real Impact

In a world where culture became a commodity, @p0tra built a platform that made it personal again.

He’s the next guest on @thesecondthoughtpod—a cultural entrepreneur who’s spent the last decade building the creative infrastructure powering India’s new economy of ideas. 🧱

@p0tra is the co-founder and CMO of @homegrownin, one of India’s most influential youth culture platforms. What began as a passion project questioning mainstream narratives has grown into a multi-dimensional ecosystem—part publication, part creative agency, part community builder. 🧩

Alongside his sister and co-founder @vpatra, he’s helped shape more honest, intersectional conversations around identity, gender, and self-expression. 🫟

Long before “culture” became every brand’s favorite buzzword, Varun was mapping its edges—launching real-world experiences like HG Street, building talent networks, and collaborating with hundreds of creators and brands to tell stories that actually matter. 🎭

More recently, through projects like @shriissthy and @lokalconsortium, he’s shifted from just storytelling to building infrastructure—the spaces, networks, and support systems India’s creative entrepreneurs need to thrive. 🚀